“[A] Ôgreatest hitsÕ riffing on Miuccia PradaÕs own obsessions with maidÕs uniforms, schoolgirl garb and twists on luxury.”ÑAlexander Fury, AnOther Magazine
This dazzling book Òmakes the perfect coffee-table book for style-savvy bibliophilesÓÑLos Angeles Times
Founded in 1913 as a leather-goods house in Milan, Prada entered the field of fashion when Miuccia Prada took the helm of the company in 1979. After initially focusing on accessories, she presented the houseÕs first fashion collection in 1988, quickly transforming Prada into one of the worldÕs most influential luxury brands. Her deeply personal, sophisticated, and subtly subversive approach often works against the clichs of beauty and sexy as she strives, in her own words, to be Òmore clever, or more difficult, or more complicated . . . or more new.Ó
Published in collaboration with Prada to celebrate 30 years of trend-setting creations, this stunning volume offers a comprehensive and definitive history of the house. Organized chronologically, each of PradaÕs collections is introduced by a description of its influences and highlights and is illustrated with stunning catwalk images of models such as Naomi Campbell, Kate Moss, and Gisele Bndchen showcasing clothing, accessories, and beauty looks. With a biographical profile of Miuccia Prada and an extensive reference section, this handsome and well-researched retrospective reflects the passion, craftsmanship, and creative spirit that define Prada.